Multilingual communication in a digital world

Posts tagged ‘Publishing’

Why the e-book format?

English: A 1st generation Apple iPad showing i...

Image via Wikipedia

As a publisher, LDC, LLC chose the e-book format because of the obvious reasons: it’s not yet a saturated market; digital sales were beginning to grow;  cool new devices like the iPad were being launched; older devices were being adopted more readily, by more people; development/production-to-market turnaround times are much faster; there’s more flexibility in terms of types of content we can offer; costs are lower for both the publisher and the consumer; did we already mention the cool factor? It’s just cool, cool, cool – like gaming, but inter-generational!