Multilingual communication in a digital world

Posts tagged ‘JK Rowling’

E-Books and Kids

Day 36-Mythology

Image by Jinx! via Flickr

Why did we choose children’s fiction – and a classical myths title, at that – as our first offering?

Well, the lofty reasons are because we feel that mythology is the foundation of world literatures. As witnessed

Rick Riordan at the 2007 Texas Book Festival, ...

Image via Wikipedia

by the success of Rick Riordan‘s series and J. K. Rowling‘s “Harry Potter” series, kids are still entranced by heroic, epic tales. We also feel that children are not intrinsically motivated to read, especially when they have easier ways to access stories, through video games and television.

The more mundane, business-driven reasons are that e-readers are becoming more accessible to the mass market. We decided to begin with a straight-to-e-book distribution plan because we felt that parents might want an easier way to read to their children. With a backlit e-reader, parents don’t have to leave the lights on or juggle both a book and a flashlight in order to read to their children at bedtime.

A New York Times article in early February 2011 bore our reasoning out. According to this article, both HarperCollins and St. Martin’s Press reported that while young adult e-book titles made up only about 6 percent of their sales in 2010, by January 2011 those sales had gone up to 20 or 25 percent! And parents reported that, thanks to receiving e-readers for the holidays, their 6 to 11 year old children were reading more than ever!

We feel that the trend is just beginning. Indeed, according to Publisher’s Weekly, total e-book sales were up 137.9% in the first nine months of 2011!

So, while we honestly don’t believe print books will ever go out of style, we are still on the e-book path for now!

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