Multilingual communication in a digital world

Archive for the ‘start-up’ Category

To the center of an e-book

So, LDC, LLC bought its first block of 10 ISBNs. Next, the manuscript. Seed ideas abounded, mainly for non-fiction titles. The marketing education was very informative and became distilled into one thought: packaging one’s own experience. So, our intrepid Anahi took stock of her professional past:  accidental interpreter and translator (a happy accident got her started on a successful 17+ year career), software localization de-bugging expert, editor for various manuscripts (particularly textbooks), career-changer, public school educator, back full-circle (like all good comedies!) to language services expert. Then, she thought about her current life and interests: single parent, later-life parent, good friend, philanthropist and volunteer at heart, avid reader, dancer, and world traveler. Wow! There was lots of fodder for content!

How did solar stories win out? Anahi became the primary caregiver for her ailing mother, while still working full-time, and raising a child. This entailed

Midnight Snowwaiting until midnight for night-shift nurses, handling dinner, homework,  and medical care duties until then. The drive home was only 15 minutes, but her child routinely fell into a deep sleep and was difficult to wake to get into their own home and bed. So, on one midnight drive, Anahi asked: Would you like to hear the story of how the most beautiful woman in the world started a war that lasted ten years? (Of course, everyone

English: Helen of Troy

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reading this is now saying, “Yes! Helen of Troy! The Face That Launched a Thousand Ships!”) That story, told over a week’s worth of midnight drives, launched the begging for Anahi’s particular re-tellings of the ancient Greek myths, and included an expanded audience of child’s cousins and friends…all mysteriously rapt by the traditional stories of action, adventure, jealous gods, heroes, and heroines.

That is how, eventually, LDC, LLC decided on writing these down and creating similar-themed collections of myths and legends. Re-packaging was the message from self- and independent-publishing marketing gurus. So, why not take advantage of this thirst for the foundational myths of Western literature (and for “Solar Stories” one Chinese myth); the myths that inform the literary genius of Rick Riordan and J.K. Rowling? The idea: put them together in short volumes of single categories, e.g., myths about the Sun, or involving the Sun in some way…or, LDC’s “Solar Stories!” 

Why e-books? Are children ages 6-10 reading on Kindles and Nook now? This is the exciting question to be answered in our next post! Please stay tuned! And, thanks for waiting patiently during our brief blogging hiatus!


Journey’s Genesis – Part 1

A Picture of a eBook

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First galley proof of A la recherche du temps ...

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The parts of a 10-digit ISBN and the correspon...
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Actually, the journey to the center of an e-book began in 2007. But courage and time failed. So, of course, we jump in now, just as everyone else is jumping in! That means, to our mind, that we had the right idea all along – clearly!

Since courage was still in short supply, education came first. Now, our valiant CEO/Managing Director/Valued Author/General Factotum, Anahi, had worked in publishing before. She understood the lingo. But when it came time to build an entire book, from manuscript to layout and cover design, to marketing (still a tough spot, the marketing), she realized that she had no real idea where to begin. She has translated many textbooks and even a history, non-fiction volume. She has edited many more. She has worked on manuscripts. She has worked on galley proofs. She has seen – back in the old days – the camera ready layout boards. She even worked on a few. But she knew the industry in bits and pieces. So, we did what anyone would do, and sought out people who were already engaged in doing it all; that’s how we found SPAN: the Small Publishers Association. What a godsend!

First piece of great advice: Bowker and buying ISBNs. In June 2011 Language Development Company, LLC bought its first block of ISBNs (only 10, but you’ve got to start somewhere!)…even before we knew what we were going to publish first. Even before we had a manuscript. And definitely before we had the notion that our first effort should be a straight-to-ebook one. But, that made us feel like real, true, official publishers!

LDC LLC Blogs!

Well, quite frankly, LDC, LLC is not blogging quite yet. But, we have a blog and a blog address – which is a start, after all! Stay tuned to the following posts:

Journey to the center of an e-book

This will tell the tale of a small publisher, just starting out in business and in life, with the idea of going straight to e-book and by-passing print options, for now. The first book? A study in re-telling good old myths (Greek, Roman, Chinese, Indian, Korean), legends, and folktales, organized around a central theme (e.g., the Sun), formatting it, finding a great cover artist, and…hurray! Publishing it in various e-formats!

Stay tuned…and, please, follow us, come along on our ride, be part of our life!